AIM. To create awareness amongst the youth as regards the harm caused by tobacco use. To make them aware as to the commencement of this habit.
COMMUNITY CHOSEN TO KEEP THE PROJECT ALIVE. College students, College management & Media.
COMMUNITY WHICH WOULD BENEFIT. All the young people who have joined college and people in their lives.
RESULTS ACHIEVED. On 14th July 2014, students of colleges in south Mumbai had a awareness campaign/rally displaying banners stating use of tobacco and alcohol is not acceptable.
INSIGHTS IF ANY. I became a non smoker recently.