Sandy Lawrence works in the marketing of books running a company named Perceptive Marketing. He is also committed to making sure young people be able to read have full access to books. As a result, in his self expression and leadership program Perceptive Marketing launched “Operation Storytime,” a unique program designed to encourage and increase literacy in identified schools where a large number of students come from lower socio-economic backgrounds.
The program has local authors give their children’s books to young people and also offer themselves as role models.
The first event for Operation Storytime took place for second graders on May 21 at McFee Elementary in Katy, Texas, followed by another event at Foster Elementary. On the Perceptive Marketing website, Lawrence relates what happened.
I want to take this opportunity to give you an update on the tremendously successful launch of Operation StoryTime at two local elementary schools – McFee Elementary of CyFair ISD and Foster Elementary of Houston ISD. We gave away 266 books to students at the two schools – second and fourth grades. Seeing the kids and the excitement over getting a book absolutely touched my heart. When leaving the gymnasium at McFee, after introducing some of the participating authors and telling a group of 200 second graders that they were going to get a book, I was literally attacked as they all tried to hug me. What a magnificent, heart-warming experience.
The vision of Operation StoryTime has inspired and attracted the attention of local literacy organization, the Houston READ Commission and Executive Director, Tracy Baskin, who also participated in the launch at McFee. I am very excited to announced that the Houston READ Commission is going to partner with us as we encourage the students to take the books home and read with their parents, then come back next year and share the experience. This project was a community effort and part of my Self Expression and Leadership Program with Landmark Education. I am excited, and thankful, that partnering with the READ Commission will allow us to reach more schools and students than we even dared to dream about!
To get involved, contact Lawrence at: